Thursday, July 4, 2013
FEED USA + TARGET
On one of my trips to Target I stumbled across their new lifestyle line, FEED USA. Not only did I fall in love with look of the clothing and home items that Target carries of this brand, I feel in love with the cause. FEED USA is collaboration between Target and Lauren Bush Lauren to help bring food to hungry families here in America. Lauren Bush Lauren originally founded FEED in 2006 as a global company to help hungry children and families around the globe. All of the proceeds from the collaboration will go towards the efforts of FEEDING AMERICA, a non-profit that is fighting to relieve hunger in America. According to Bush the line is created with an authentic and simple feel. Each item in this 50 item collection has a number printed on it to let the consumer know how many people will be fed with the purchase of this one item. This line launched in Target on June 30.