Recently I was introduced to the musical sounds of The Weekend. Born into this world as Abel Tesfaye, The Weekend is a well rounded rapper and producer. Though he was virtually unknown to a large part of the world's population until 2011, he dropped three mixtapes that not only received tremendous love from music heads around the world, but were critically acclaimed. I wanted to spotlight this hotter than ever rapper because he embodies what Keep Me Trendy really loves. We love the unknown stars and the rising heroes in music, art, and fashion. Check out this great musician and fall in love with his music.